The Norco Optic and Sight are a couple of the most popular trail and all-mountain bikes available, respectively. New for 2024, Norco has completely updated their suspension platform, moving from a traditional 4-bar design to a high-pivot 4-bar design to increase versatility. No matter how much travel you choose, a high pivot bike will be able to punch above its weight class.

Buying a new bike is often one of the most exciting purchases you will make in a given year.  That said, it can also come with a little stress given the myriad of additional gear you'll need to consider to maximize your fun and safety on the trail.  From helmets, to pedals, to knee pads and pretty much everything else you can imagine, we've got the gear you need in our warehouses available and ready to ship.  In the following list, we'll run through the top items to consider picking up along side your new bike purchase.  As always, if you have any questions, feel free to reach out to one of our Gear Advisor pros for assistance.  

Are you ready to hit the trails and test out some of the sickest bikes Pivot has to offer? Well, mark your calendars because on March 23rd, 2024, Jenson USA is hosting an awesome Pivot Cycles Demo event at our Riverside HQ, located at 1615 Eastridge Ave, Riverside CA, 92507.

From 9 am to 2 pm, gear up to ride our local trails in Sycamore Canyonon some seriously rad Pivot Cycles. Whether you're a seasoned rider or just starting out, this demo day is going to be full of stoke and good times!

Pivot has released the new Switchblade V6! With a host of refinements on geometry and updates with their DW-link platform, this bike is tailor made to handle all aspects of riding with grace. Whether it's climbing or descending, Pivot has worked some magic to make the new Switchblade V6 one of the most capable bikes available. Join Kyle as he goes over some of the changes of this bike and why he thinks it is one that you should be adding to your NBD list!

Although the Hightower V3 has been available on the market for over a year now, we wanted to drop a detailed video going over some of the details of the bike for anyone interested in learning about this versatile, mid-travel trail bike.

Ever curious about what the pros ride? Red Bull Rampage athlete Tyler McCaul was nice enough to give us a garage check showing us his entire fleet of bikes and some of the components that he prefers and trusts.

Brand new for 2024, Orbea has released a new, trail-focused version of the Occam; the Occam SL. With 140 millimeters of travel front and rear, the choice between a lightweight carbon frame or slightly heavier alloy frame, asymmetric frame design to maintain lower weight, internal frame storage, optional frame protection, front and rear suspension lockout, headset cable routing, an integrated chain guide and many other unique features, this is one of the best bikes we've ridden this year and is one of the best all-around trail bikes on the market right now.

With so many choices of bikes you can choose to purchase, not all of them are made to fit every rider out there. Some bikes may be too progressive, some too long, some too short, etc. When a bike comes from the factory, it may not be totally suitable for the rider which leads to more money coming out of pocket to help tailor a more fitting ride. Luckily, there are brands out there who know this is a problem so they make adjustments from the factory to help better fit their customer base. One of these brands is Juliana Bicycles. 

With so many choices of bikes you can choose to purchase, not all of them are made to fit every rider out there. Some bikes may be too progressive, some too long, some too short, etc. When a bike comes from the factory, it may not be totally suitable for the rider which leads to more money coming out of pocket to help tailor a more fitting ride. Luckily, there are brands out there who know this is a problem so they make adjustments from the factory to help better fit their customer base. One of these brands is Juliana Bicycles. 

Business up front, party in the back... The Santa Cruz Bronson 4.1 is a highly capable, 29''/27.5''' mullet all-mountain bike, built to handle any and everything you put in front of it. Santa Cruz is known for it's tried and true VPP (Virtual Pivot Point) suspension, build quality, and color-coordinated paint schemes, making them some of the most sought after bikes on the market.

There are so many different avenues that you can take to purchase a new bike, so what sets us apart from them? Why buy a bike from us?

Here at Jenson USA, we take great pride in making sure that your bike buying experience is confidence inspiring and trouble-free from start to finish. We want to be absolutely sure that we are providing the best possible service we can to each and every one of our customers so that there are no questions when purchasing a new bike from us!

At Jenson USA, it's important to us to support those who are helping build the community of riders and sharing their experiences with others.  To that end, we've built an arsenal of Ambassadors that we help to support.

These ambassadors are the pedal-pounding aficionados, building a following of fellow riders across social platforms; they're the lifeblood of our cycling community. Their stories inspire, their passions unites – Their the glue that binds us all.  Meet some of the Ambassador crew.

It's finally here... Introducing the all-new Ibis HD6! The HD6 is Ibis' new long travel, mixed-wheel replacement for the Mojo HD5. It is very apparent that Ibis has completely revised this bike from the ground up with a ton of new features (check out that new top tube!), making this bike a major contender for the best enduro bike on the market.

Brand new for 2023, Yeti has dropped the SB120 to replace their highly regarded short travel SB115! With a refined suspension platform, reshaped frame, updated geometry, size-specific chainstays, threaded bottom bracket, and many other improvements, we see the SB120 as a contender for one of the best short travel bikes on the market. Join us as we give you all a first look at the new SB120!

Late last year Ibis Cycles released their XC/Trail hybrid bike as the perfect all-arounder for riders looking to get in some miles without having to sacrifice on the downs. Today, Ibis has released a more affordable version of the ever so popular 2023 Ibis Exie, so join us as we take a look at this extremely capable and budget-friendly version of the Exie.

Ibis' flagship carbon fiber hardtail has been updated for 2023, so join us as we take a quick look at the new 2023 Ibis DV9! Whether you're looking for a lightweight XC bike to race, or a full 29er to hit the local pump track with your friends and family, the new DV9 is built to do it all! Ibis has packed a ton of useful new features into this hardtail, making it extremely versatile and worthy of being that go-to bike in your stable.

I'm sure there are a ton of you out there that are more than happy to see that 27.5'' isn't quite dead yet... we know we are. Yeti has just released an all-new 27.5'' trail bike that is perfect for any rider looking to prioritize fun over outright speed! Yeti is committed to keeping bikes playful and fun, making sure that "little wheels" are still available for everyone out there still chasing that style of riding.

Jeff Kendal Weed is a long-time athlete and friend of JensonUSA. He has done many bike reviews, from top-end electric bikes to budget-friendly builds, you can count on his reviews, to be honest, and quite thorough. In this article, we've collected his reviews covering the bikes with some of our best deals currently in our inventory.

Santa Cruz, California- based Ibis Cycles came out swinging with their first e-bike, the Oso. Join our hosts Kyle and Mark as we give our first impression of Ibis' Oso in this ride review! The Ibis Oso is full of forward-thinking technology for any rider out there looking to get on an e-bike to squeeze out as many miles as they can handle.

Brand new for 2023, Yeti has dropped the SB120 to replace their highly regarded short-travel SB115! With a refined suspension platform, reshaped frame, updated geometry, size-specific chainstays, threaded bottom bracket, and many other improvements, we see the SB120 as a contender for one of the best short travel bikes on the market. Join us as we give you all a first look at the new SB120!

Join us as we take a first look at the freshly refined 2023 Yeti SB140! Yeti has taken the ever-so-popular SB140 and transformed it into a 29'' do-it-all trail bike (don't get mad, 27.5'' isn't dead... yet). With tons of refinements across the entire bike, this looks like a stellar option for all of you trail riders out there looking to hop up to wagon wheels while still maintaining just enough suspension to get you through the rowdy stuff without sacrificing much on the climbs. We were lucky enough to get our hands on the new SB140 LR, so come along as we go over the changes, updates, and features that Yeti has packed into this bike for 2023.

Join us as we take a first look at the new 2023 Yeti SB160! To answer market demand, Yeti has dropped a new long-travel enduro 29er in place of the SB150. With all of the changes Yeti has made with this new bike, including an updated suspension platform, sleek new cable routing, a widely desired threaded bottom bracket, tweaks in geometry, and many more important updates, the SB160 is a worthy new competitor in the enduro category!

There are many different types of mountain bikes and it can be hard to know which one is best for you and the terrain you ride. In this article, we highlight the differences between the two most popular types of moutain bikes, cross-country and trail mountain bikes.

If you’ve been out on a bike recently, chances are you’ve seen people riding all types of e-bikes. These pedal-assist bikes are sometimes a contentious subject in rider circles and yet, they are the fastest growing segment of the bicycle market. Whether you’re interested in challenging your opinions on analog bikes vs e-bikes, or maybe you are excited about purchasing your first e-bike, Sonya Looney wants to debunk a few common myths (some of them were even her own preconceived notions) and give you her take on the e-bike debate. Click into our blog to read more.